
Case
Guldbrev.se
Guldbrev buys gold from consumers in Sweden, Norway and Finland. The consumer orders an insured letter, send in their gold to Guldbrev who then buys it. The company utilizes the digital channel in it’s communication with consumers. Guldbrev is the online market leader in the Nordics and has recently opened up a business in the Netherlands. The company had at the time of acquisition a revenue of €8,5M.